👋 Hi, this is Vincent with a new edition of the Growth Machines newsletter. This week I’m talking with Todd Olson as part of my book about Product-Led Sales. If you enjoy the newsletter, please consider sharing it with your product and growth friends!
"If you think about it, a decent part of the humans in our Go-to-Market are teaching people how to use the product. Because people do want to try things before they buy." - Todd Olson
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In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations.
We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, including personalized onboarding flows, efficient go-to-market approaches, and AI-driven campaign suggestions for improved user engagement and retention.
Todd also highlights the broad application of PLG beyond software companies, with examples from banking and other sectors for driving growth and personalization at scale.
[00:00] Introducing Todd Olson: The Journey to Pendo
[01:02] The Power of Pendo: Transforming User Experience and Business Growth
[02:21] Exploring Product-Led Growth Strategies with In-App Messaging
[04:25] Efficient Growth and Expansion
[10:36] Advanced Implementations
[14:36] The Future of Growth: AI-Driven Strategies and Personalization
This interview is part of my book about Product-Led Sales. 👇
Out now: My book on Product-Led Sales
Thanks for reading and have a great rest of your week!
👋 Vincent
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Using in-app messaging for tailored user experiences | Todd Olson