Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen

👋 Hi, this is Vincent from Growth Machines. This week I’m talking with Sindre Haaland, CEO at SalesScreen, about their 2-year journey to add Product-Led Growth to their already working sales motion. Find the episode on your favorite podcast channel at this link or continue below for more details.

“Ultimately, the CEO needs to own this at some level." – Sindre Haaland

Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach. 

Key topics include the importance of internal alignment, the role of different team members in driving the project, and early learnings from their beta phase.

He also shares insights on balancing value in their freemium model and the backend complexities that come with PLG implementation.

00:00 Meet Sindra Halland: CEO of SalesScreen

01:01 The Evolution of SalesScreen

02:04 Transition to Product-Led Growth

04:10 Challenges and Strategies in PLG Implementation

07:32 Building the Essential Package

12:42 Beta Testing and Learnings

16:48 Final Thoughts and Future Outlook

18:08 Closing Remarks and Contact Information

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For more content like this, check out the previous episodes on GrowthMachines.com or have a look at my recently published book on Product-Led Sales 👇

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Thanks for reading and have a great rest of your week!

👋 Vincent

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