👋 Hi, this is Vincent from Growth Machines. This week I’m talking with Andrew Davies, CMO at Paddle, about how to introduce PLG in a regulated industry like finance. Find the episode on your favorite podcast channel at this link or continue below for more details.
“It was an experience designed to keep people out rather than a designed to be frictionless." – Andrew Davies
In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.
Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigating risks.
The conversation highlights the need for a hybrid approach in scaling businesses. Andrew also shares his experience with adapting commercial infrastructure to support this hybrid model and tackling both internal and customer-facing complexities.
00:00 Andrew Davies' Background and Paddle's Mission
01:36 Evolution of Paddle's Go-to-Market Strategy
03:26 Challenges and Decisions in Product-Led Growth
07:02 Hybrid Sales and Product-Led Approach
10:00 Complexities and Learnings in Scaling
16:18 Final Thoughts
For more content like this, check out the previous episodes on GrowthMachines.com or have a look at my recently published book on Product-Led Sales 👇
Available on Amazon: Product-Led Sales
Thanks for reading and have a great rest of your week!
👋 Vincent
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