Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas

👋 Hi, this is Vincent from Growth Machines. This week I’m talking with Jesse Ervin, CRO at Nylas, about their past year’s results after reintroducing a Product-Led Sales model. Find the episode on your favorite podcast channel at this link or continue below for more details.

“ PLG is a super-suit that allows sales people to become exponentially more efficient with how they do business. " – Jesse Ervin

Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the company's sales, customer acquisition, and internal processes. 

They discuss challenges faced, surprising insights, customer behavior monitoring, and adjustments made during the transition. Jesse also highlights the importance of a flexible approach, constant improvement, and focusing on customer self-service. 

00:00 Introducing Jesse and an overview of Nylas

04:46 Challenges and Concerns with PLG Transition

07:26 Strategies for Sales Team Adaptation

11:30 Metrics and Outcomes of the PLG Implementation

17:10 Signals and Customer Interaction

19:32 Future Directions and Conclusion

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For more content like this, check out the previous episodes on GrowthMachines.com or have a look at my recently published book on Product-Led Sales 👇

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Thanks for reading and have a great rest of your week!

👋 Vincent

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