👋 Hi, this is Vincent with a big update for Product Pepper — I’m rebranding it the newsletter Growth Machines. As the focus is on using the product for growth and Go-to-Market, the title Product Pepper felt limiting. So new name, new colors, but the same content :) This week with a new episode where I speak with Kyle Poyar on pricing challenges in PLG. Enjoy!
In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.
Pricing and packaging can be an enabler or blocker when thinking about product-led approaches. Kyle talks about the different challenges this can present. He includes suggestions how to gradually introduce the product-led elements and points out common pitfalls to watch out for. At the end, we cover some trends and other observations of what’s happening in the market.
[02:32] Barriers to adopting Product-Led Growth
[06:31] Strategies for transitioning to Product-Led Growth
[11:07] Using PLG to create shared incentives across Go-to-Market teams
[13:07] Which companies aren’t the best fit for Product-Led Growth?
[17:10] Current market developments around Product-Led Growth
[22:32] A common mistake when going from PLG to enterprise
[25:02] Moving beyond user journey automation in PLG
This interview is part of a series that will go into my book about Product-Led Sales.
Coming soon: My book on Product-Led Sales
Release date: April 2024. Subscribe below for updates and early access to the book.
You’ve heard about Product-Led Growth (PLG). You know the success stories of companies like Slack and Zoom and how they have used PLG to grow explosively. But if you’ve grown your business through traditional sales, you might be wondering…
Thanks for tuning in and have a great rest of your week!
👋 Vincent
Comments, questions, tips? Send me a note
Share this post