PP8. Selling to self-service customers; Ultimate Guide: Growth Loops; A Few of My Favorite Acquisition Loops - Templates
Content and tools for Product-Led Growth
👋 Vincent here with the 8th edition of the Product Pepper newsletter. This week includes the first part of two articles on how to implement the sales assist role in a self service motion. Also, 2 articles from the community with a complete guide on growth loops and a deep dive a specific type of growth loop: templates.
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From Product Pepper 🌶️
Selling to self-service customers
If you have a question about Product-Led Growth concepts, strategy, implementation or anything else, just reply to this newsletter or send an email to vincent (at) productpepper.com and I’ll do my best to help out.
From the product and growth community
Ultimate Guide: Growth Loops
Growth funnels are dead. Growth loops are the new standard. Why? Funnels have 7 key problems: 1. Silo Syndrome - Growth funnels often operate like silos, disconnected and self-contained. The isolation of each step fragments the customer journey. The result is disjointed experiences that… Read more
A Few of My Favorite Acquisition Loops - Templates
Today I’m going to take you on a walk down acquisition lane and talk about one of my most favorite loops and why it’s a favorite. I love the rise of “templates” as a growth loop. At their core a template is a piece of user generated content and the distribution is then facilitated by the company… Read more
Thanks for tuning in and have a great rest of your week!
👋 Vincent
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