PP7. Velocity vs First Contract Value; The Product Pepper Hotline; Improving trial conversions using loss aversion; Unlocking your product's path to activation

Content and tools for Product-Led Growth

Nov 09, 2023

👋 Vincent here with the 7th edition of the Product Pepper newsletter. This week I’m introducing the PLG Hotline. Read on for more info on the hotline, the third and final part on choosing between PLG and sales as well as 2 exciting articles about improving your trials and activation from the community .

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From Product Pepper 🌶️

Articles

Velocity vs First Contract Value

Vincent Jong

November 8, 2023

In the first part of this series I covered the consideration between Scalability and Time to Market, and last week I went into the differences in Repeatability and Personalization when choosing between PLG and Sales. In the third and final part the focus is on the deals you can close in either motion. The options are to close deals as fast as possible (…

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Hotline

The Growth Machines Hotline

Vincent Jong

November 8, 2023

If you have a question about my Product-Led Sales book then you can ask it here. Just fill out this form and I’ll get back to you. I’ll help you as good as I can, no strings attached. And if the question is interesting for a broader audience, I might share the anonymized answer in an upcoming edition. of the Growth Machines newsletter.

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From the product and growth community

Improving trial conversions using loss aversion

A trial in SaaS provides a means for users and teams to evaluate your paid product offering before committing to purchase it. Understanding a key psychological principle can help you improve the performance of your trial. There are 3 main configurations of trials in SaaS… Read more

Unlocking your product's path to activation

Let’s get something clear. Stop trying to improve retention when your product’s activation is broken. It’s super important to make sure that you're not skipping steps. Oversimplifying it completely, imagine the journey like this: Activation: When users think, "Hey, this is pretty cool!", more than… Read more