PP6. Repeatability vs Personalization; 3 excuses enterprise sales-led companies make when their self-serve motion fails; The new kid on the Block: Interactive Demos
Content and tools for your Product-Led Growth strategy
👋 Vincent here with the 6th edition of the Product Pepper newsletter. Last week’s updated format was well received so we’ll continue with that. Below you’ll find the next part on choosing between PLG and sales as well as 2 exciting articles from the community.
Hope you like it! And if you enjoy this newsletter, please share it with your product friends.
From Product Pepper 🌶️
From the product and growth community
3 excuses enterprise sales-led companies make when their self-serve motion fails
Every B2B enterprise nowadays seems to be flirting with the idea of adding a self-serve channel. And why not? The advantages are obvious. Imagine reducing the costs of sales and success or even automating the entire purchasing process. Sounds dreamy, doesn't it? 🌈 But, of course, there’s more to it… Read more
The new kid on the Block: Interactive Demos
This article is part three in a three-part series on the state of product-led growth onboarding. 1. Freebie Fiasco, Why Freemium Might Wreck Your Revenue, 2. Choosing between freemiums, trials, interactive demos, and Gary the sales guy, 3. The new kid on the block: Interactive Demos… Read more