PP15. Comparing Go To Market models; Why, When, and How to add Sales to your Product-Led Growth motion; How Notion Grows
PP15. Comparing Go To Market models; Why, When, and How to add Sales to your Product-Led Growth motion; How Notion Grows
Content and tools for Product-Led Growth
👋 Hi, this is Vincent with the 15th edition of the Product Pepper newsletter. This week we look at how to gain confidence that your new product-led Go To Market is better than your current approach. Also two articles from the community about how to add Sales to a product-led motion and what’s behind the success of Notion.
If you enjoy this newsletter, please consider sharing it with your product and growth friends.
🌶️ From Product Pepper
Comparing Go To Market models
🌐 From the product and growth community
💡 Why, When, and How to add Sales to your Product-Led Growth motion
Evaluate a new Go-To-Market (GTM) model with product-led elements by comparing total revenue outcomes, defining success criteria, and analyzing key metrics like new customers, ACV, and expansion revenue. Read more
🚀 How Notion Grows
Unlock the potential of the Invite Loop, exploring its applications as a viral, content, and double loop for acquisitions and more. Read more
🧰 Free PLG Resources
The PLG Compass - Figure out where to start your PLG journey
The PLG Hotline - For any questions you have about PLG
Sales Assist ROI - Assess if it will pay off to add a sales team to a PLG motion
📈 Need help with PLG?
For one-off feedback/input, just reply to this email, it’s free 🙂 If you need more, I founded two companies that might be helpful:
PLG strategy and experience design 👉 Growth Machines
Software development of PLG applications 👉 Connected Product
Thanks for tuning in and have a great rest of your week!
👋 Vincent
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