PP11. Considering Go To Market maturity; Lessons from going freemium: a decision that broke our business; Growth lessons beyond classic PLG
Content and tools for Product-Led Growth
👋 Hi, Vincent here with already the 11th edition of the Product Pepper newsletter.
If you enjoy this newsletter, please consider sharing it with your product and growth friends.
🌶️ From Product Pepper
Considering Go To Market maturity
This mini-series started with a first article about the impact of your business model on the potential application of Product-Led Growth in the business. This week we’ll look further at how the approach and maturity of your existing Go To Market can impact your plans for PLG.
🌐 From the product and growth community
Lessons from going freemium: a decision that broke our business
I’m increasingly on the lookout for stories of failures, because failure can hold the most enduring lessons. So when Bobby Pinero (CEO of Equals) tweeted about how adding a freemium plan nearly destroyed his business, I asked if he’d go one layer deeper and share his experience more widely… Read more
Growth lessons beyond classic PLG
Sri joined Growth Unhinged to reflect on his hard-won learnings about building a high-performing growth function. He unpacked growth motions for a product category that’s not traditionally PLG-friendly, how to foster a culture that prioritizes velocity, and what to look for when hiring growth pros.… Read more
🧰 Free PLG Resources
The PLG Compass - Figure out where to start your PLG journey
The PLG Hotline - For any questions you have about PLG
Sales Assist ROI - Assess if it will pay off to add a sales team to a PLG motion
📈 Need help with PLG?
For one-off feedback/input, just reply to this email, it’s free 🙂 If you need more, I founded two companies that might be helpful:
PLG strategy and experience design 👉 Growth Machines
Software development of PLG applications 👉 Connected Product
Thanks for tuning in and have a great rest of your week!
👋 Vincent
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