PP10. Is your Business Model a fit for PLG?; Is PLG right for me?; Picking a North Star metric

Content and tools for Product-Led Growth

Hola 👋 Vincent here with already the 10th edition of the Product Pepper newsletter. This week I’m releasing another free tool, the PLG Compass, to help you identify where to start your PLG efforts.

If you enjoy this newsletter, please consider sharing it with your product and growth friends.

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🌶️ From Product Pepper

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🌐 From the product and growth community

Is PLG right for me?

If you Google search the question that is also the title of this post, you will find several articles outlining the conditions under which PLG works the best. Yes, I agree with Stage 2 that “single player mode” is advantageous. And Appcues makes a great point about speed-to-value. Ben (always pragmatic) points out… Read more

Picking a North Star metric

How do you go about picking a North Star metric? One thing that I’m convinced about is that if you’re a B2B PLG company, your North Star metric should not be revenue. When it comes to for-profit companies, revenue is, of course, the ultimate goal. But for PLG companies, using revenue as an action-driving… Read more

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🧰 Free PLG Resources

• The PLG Compass - Figure out where to start your PLG journey

• The PLG Hotline - For any questions you have about PLG

• Sales Assist ROI - Assess if it will pay off to add a sales team to a PLG motion

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📈 Need more help with PLG?

For one-off feedback/input, just reply to this email, it’s free 🙂 If you need more, I founded two companies that might be helpful:

• PLG strategy and experience design 👉 Growth Machines

• Software development of PLG applications 👉 Connected Product

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Thanks for tuning in and have a great rest of your week!

👋 Vincent

Comments, questions, tips? Send me a note